Thread / Identity system
Work in your language.
One continuous idea, one exact S. The standalone mark and the first letter of the wordmark come from the same vector path.
Small, clear, consistent
Use the compact mark in tight spaces. Keep the wordmark at least 120px wide. Leave at least one stroke width of clear space around either asset.
In the newsroom
App header
Ask Sanchika
The same S also carries existing busy states. It rests when the work is done.
Visiting card
Editorial team
sanchika.newsLetterhead
Open the A4 letterheadThe OS for Indian-language newsrooms.
sanchika.newsPrint signature
Press blue on its tint, inside the reserved page margin. The paper’s masthead owns the page.
Palette and paper
#17427e
#141821
#ffffff
White paper, generous margins, column rhythms and fine ink rules provide the newsprint cues. Public Sans and Anek Telugu remain the app’s reading faces. Blue means action; ink means selection. Error states stay still and explain recovery.
Production downloads
Font-independent SVGs. The compact S is never separately redrawn. Blue, white and ink versions share the same geometry.
